What does Amazon think about Black Friday?
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Question 1 of 1
Listen to the interview and complete the dialogue.
First question really is a lot of people are expecting or predicting that today could be the last hurrah for many customers ahead of what many predict will be price (hikes) in the New Year. So this could be the time to get the (cheapest) products before all the prices go (up). Is that something that you are expecting to play into the figures today?
Well what we see every year is that customers love (bargains), we all love bargains, we all love (deals), it's a great way to start your Christmas shopping. I can't speculate on what might happen to prices next year. But what we’ve seen in the past of course is that (retailers) tend to offer customers deals after Christmas, whether that's Boxing Day deals or January sales, but when customers really need deals, when we all want deals is now to start our Christmas shopping. You (have) just (been) (looking) at some of the products on the rack there, you can see that that is Christmas there, there are lots of children's (toys), there's (electronics), there's (beauty) products, there's (clothing), all of it's available with great deals today.
And, I mean Black Friday has been going, what, since 2010 in the UK. Do you think people are getting a bit more savvy? They seem to be shopping (around) a bit more on Black Friday. It's no longer just one day is it at least?
Well that's right. We actually (started) our Black Friday sale on the 14th of December [November] so we are into our twelfth day of Black Friday now, and that’s great because it does allow customers longer to have a shop around and to have a look around and one of the great things about shopping online of course is it's so easy to (check prices) across a number of places. Make sure that you are (getting) a great deal. And that's really important for customers. So, we like to think that it gives customers greater (choice) and that they can shop in a more relaxed way.
Thank you very much for your (time). That’s Paul Firth here.
- First question really is a lot of people are expecting or predicting that today could be the last hurrah for many customers ahead of what many predict will be price (hikes) in the New Year. So this could be the time to get the (cheapest) products before all the prices go (up). Is that something that you are expecting to play into the figures today?